Nel ASA Expands Manufacturing in Michigan with Federal Support
Nel ASA, a global leader in hydrogen production technology, has secured up to $29 million in investment tax credits for its planned manufacturing expansion in Michigan. This funding comes through the Qualifying Advanced Energy Project Tax Credit (48C) program under the Inflation Reduction Act.

The tax credit covers 30% of qualifying investments for Nel’s proposed facility, contingent upon meeting specific wage and apprenticeship requirements. This support reflects the U.S. government’s commitment to expanding domestic green energy manufacturing.
“We appreciate this backing as we continue collaborating with federal programs to commercialize innovative technologies,” said Kathy Ayers, Vice President of Research and Development at Nel.
Nel has accumulated nearly $200 million in support from Michigan and federal agencies. However, the company’s final investment decision depends on demand projections and further market assessments.
Advanced Electrolyzer Technology Driving Green Hydrogen Innovation
Nel ASA’s recent technological advancements mark significant progress in green hydrogen production methods:
Pressurized Alkaline Technology

Nel’s next-generation pressurized alkaline electrolyzers, currently in prototype stage, aim to substantially reduce production costs while maintaining high energy efficiency. The company describes this as a “step-change” in industry standards.
PEM Electrolyzers
Nel has achieved key milestones in Proton Exchange Membrane (PEM) technology, developed in partnership with companies like General Motors. These systems offer flexible, scalable hydrogen production suitable for industrial applications and renewable energy storage.
A €135 million grant from the EU Innovation Fund will accelerate the industrialization of Nel’s pressurized alkaline technology at its Herøya, Norway facility. Production capacity there is planned to scale to 4 GW, pending successful prototype testing and market acceptance.
Strategic Global Manufacturing Expansion
The Michigan facility expansion aligns with Nel’s strategy to broaden its global manufacturing footprint. This complements existing facilities, including an automated electrode plant in Norway and a PEM manufacturing site in Connecticut.
Strategic partnerships form another pillar of Nel’s growth strategy. A recent technology licensing agreement with Reliance Industries in India provides Nel access to emerging markets while addressing global demand for high-quality electrolyzers.
If Nel achieves successful market testing, these advanced electrolyzers could enter global markets within the next 2-3 years.

Market Challenges: Nel ASA Adjusts Capacity Amid Slowdown
Nel ASA has temporarily halted production at its Alkaline facility in Herøya, Norway, and reduced its workforce by approximately 20%. This adjustment addresses slower-than-expected market growth for renewable hydrogen, missed order intake goals for 2023-2024, and project delays.
“While the long-term outlook for clean hydrogen remains strong, we must make tough decisions based on lower order intake in 2024,” said Håkon Volldal, Nel’s President and CEO.
Despite these challenges, Nel maintains a strong financial position and continues to focus on technology investment and sales opportunities. The company remains engaged in clean hydrogen projects, prioritizing paid FEED studies and containerized PEM systems.
Practical Applications and Future Outlook

Green hydrogen technology offers practical solutions to current energy challenges:
- Energy Storage: Electrolyzers convert excess renewable energy into storable hydrogen, which can be used on-demand to enhance grid stability
- Industrial Decarbonization: Energy-intensive industries like steelmaking can use green hydrogen to replace fossil fuels, significantly reducing emissions
Nel ASA’s investments and technological advancements highlight hydrogen’s growing potential in the global energy mix. If successfully commercialized at scale, affordable green hydrogen could transform power generation, transportation, and industrial processes by 2030.
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