Toyota, the renowned Japanese automaker, will supply 500 hydrogen-powered Mirai cars to the 2024 Olympic and Paralympic Games in Paris, continuing its tradition of showcasing innovative hydrogen fuel-cell technology at global sports events.
The Mirai: Toyota’s Flagship Hydrogen Car
The Toyota Mirai, one of only two commercially available hydrogen fuel-cell cars outside China, has struggled to gain mainstream adoption since its 2014 launch, with only 21,475 units sold globally by November 2022.
Refueling Partnership with Air Liquide
During the Paris 2024 Games, Air Liquide will refuel the fleet of Mirais, demonstrating their shared commitment to reducing the environmental impact of the Games through clean, hydrogen-powered vehicles.
Toyota’s Role as the Olympics’ Mobility Partner
Since 2015, Toyota has been the “Worldwide Mobility Partner” for the Olympic and Paralympic Games, showcasing its innovative capabilities in developing hydrogen-powered mobility solutions.
Challenges Facing Hydrogen Cars
Despite Toyota’s efforts, the Mirai faces significant challenges:
- High fuel costs: In California, the largest hydrogen fuel supplier recently increased its pump price to $36/kg, up from just over $13/kg in 2021.
- Limited infrastructure: Hydrogen refueling stations are scarce compared to charging stations for battery electric vehicles.
- Slow sales: With only 21,475 units sold globally by November 2022, the Mirai has struggled to gain mainstream acceptance.
Toyota’s Shift Towards Battery Electric Vehicles (BEVs)
Toyota’s focus on hydrogen cars has left it lagging behind in the rapidly growing battery electric vehicle (BEV) market. In response, CEO Koji Sato announced plans to introduce ten new BEV models by 2026 and develop a new solid-state battery technology by 2027, which promises to double the range of BEVs.
Conclusion: Toyota’s Continued Commitment to Hydrogen
Despite the challenges and Toyota’s increasing focus on BEVs, the company remains committed to showcasing the Mirai at the 2024 Paris Olympics, demonstrating the potential of hydrogen technology in creating a more sustainable future for transportation.
